Guidelines for communications employees working with news at NTNU. Applies to NTNU News (nyheter.ntnu.no and nyheter.ntnu.no/en). Describes news criteria, format requirements for articles and who has access to publish.

På norsk: Nyheter og nyhetsproduksjon

What type of news is published where

The head of communications at your unit decides whether the topic has news value and where it should be published. Each unit/group is different with respect to who is the decision maker and has access to NTNU News, so feel free to talk to one of the staff at the faculty if you are unsure. Here are the different types of news and possible publication sites:

• Internal messages: Message channel on Innsida (NTNU's intranet)
• Internal news of external interest:
  • Message channel on Innsida (NTNU's intranet)
  • Possibly NTNU News and ntnu.no/kalender (if it involves events, book launches, seminars, dissertations)
• External news: Possibly shared with relevant media, or written as an article for NTNU News and ntnu.no/kalender (events, book launches, seminars, dissertations) and possibly published on relevant social media accounts.
• Research news: When the issue merits sharing with a broader public. Gemini/Norwegian SciTech News (NTNU and Sintef research news), blogpost on NTNU News or tipped to the relevant (professional) media. Alternatively, NTNU News if the issue isn't suited to Gemini.
• Professional outreach: User-oriented outreach. Blog (written by the employee/student).

Press releases: In the few cases where a press release is relevant, this can be added to the news solution and distributed to the relevant press. As a rule, the press is tipped off directly.

The main page for news: Not all articles will be on the main pages NTNU News Norwegian and English version, many stories will only be added to the website to be available for sharing in relevant channels.

News criteria

Articles published on NTNU News must follow these news criteria:

• Interest: The content must be interesting or useful for external parties outside NTNU.
• Topical: The content must have just happened or not become known until now.
• Incidents: Inform about major, serious incidents.
• Examples: Larger allocations of money, numbers of applicants and student surveys, awards and appointments, new study offers, new digital services, important government visits, business cooperation, cultural cooperation, major agreements, responses to criticism, important decisions regarding campus development.

Be careful: NTNU is careful about mentioning commercial and political actors who want visibility in NTNU's channels. This also applies to actors NTNU has agreements with, see:Content from external actors in NTNU's channels (in Norwegian only).

Checklist for good content

Everyone who has rights to publish on NTNU Nyheter is engaged in news dissemination. Nevertheless, here are some tips for designing content. Among other things, we must follow guidelines for the universal design of online content and safeguard privacy.

• All technical terms and abbreviations must be explained.
• Use intermediate titles - and remember the correct heading level.
• Link texts must be specific.
• Link to employee profile page.
• Show last edited date. If the content of the case changes, what has changed must be written explicitly at the bottom of the case.
• Contact points/persons must be stated where it is natural.
• Provide sources.
• Quotation marks are written like this – (ALT + 0150 on PC).
• Check how the case looks on mobile.

Pictures and video

• Any people in photos must have consented to the photo's use, and the photographer must be credited.
• Images must have alt text.
• The image size must be adjusted so it isn't too large.
• Images should be in landscape format.
• Write good captions that highlight a main point or add value to the article.
• Don't overload the article with embedded videos. Should work for readers on using mobile phones with 3G coverage.

Guidelines for NTNU news

• Guidelines for NTNU News (Norwegian only)
• Publish on NTNU News (Norwegian only)
• Blogging at NTNU News

Access to publish news stories

The Communication Division controls what news article are published. Contact the communications manager for your unit to assess access.

If you are unsure who to ask, you can submit a question to NTNU Help (you can find this under Administration in NTNU Help).

Who is responsible for creating content

• If the news topic concerns
  • one faculty/one unit, the article is in principle created locally.
  • two or three faculties should collaborate on the article, possibly agreeing on who takes responsibility.
  • the whole of NTNU or has great news potential, people in the Communications Division will assist in the production or prepare the article.
• News in Gjøvik or Ålesund is in principle produced by the Communications Division's employees on these two campuses, and in close collaboration with the faculty/department/research group.
• If a faculty wishes to create its own version of a joint article (for example, a separate article about its own meritorious lecturers), this can be published on the appropriate webpage, but it is the joint article that remains on the main page.

Who edits the main news pages?

The editorial staff in the Communication Division prioritizes and edits content on the main pages at nyheter.ntnu.no and nyheter.ntnu.no/en.

Editorial responsibility

The responsible editor is Sigrun Berge Engen, NTNU's head of the Communication Division.
Daily follow-up, contact via form in NTNU Help.

Contact

You can contact the editors via the NTNU Help form.

External parties can contact NTNU via email kontakt@komm.ntnu.no.
See also: Press contacts at NTNU.

We respond to all inquiries on a rolling basis and as rapidly as we can.

Remember to avoid sensitive personal information in any emails.